DENTSU SOKEN INC. announced the "2015 Ranking of Topics and Products of Interest Selected by Consumers" and the "2016 Ranking of Promising Products Selected by Consumers" on November 26.
1. "Consumer-SelectedTrendingandNoteworthyProducts 2015 Ranking"
The "Trending and Noteworthy Products 2015 Ranking" was created based on the results of an online survey conducted among men and women aged 15 to 69 nationwide. The survey focused on 120 products and services selected through preliminary research, asking respondents which were "trending or popular this year."
[Top30 Products in the 2015 Rankingof Trending andNoteworthy ProductsChosen by Consumers]
1st Place Spending Sprees /Inbound Tourism
2nd Place: Kei Nishikori
2nd Place: Rugby World Cup 2015 Japan National Team
4th Place: Matsuko Deluxe
5th Place: Spark (Naoki Matayoshi)
6th Place Universal Studios Japan
7th Place: Hokuriku Shinkansen
8th Place: Local Government Premium Gift Certificates
9th Place: Hometown Tax Donation
10th Place Instagram
11th Place : Drones
12th Place: Japanese Nobel Prize Winners
13th Place: Selfie Sticks
13th Place: Food Festivals
15th Place Halloween
16th Place: Futon Cleaner
17th Shuzo Matsuoka
18th Place iPhone 6s
19th Gaucho Pants
20th Place Monster Strike
21st Place: Superfoods
22nd Onigirazu
22nd Place: Star Wars
24th Place: Love Live!
25th Place: Attack on Titan
26th Place: Lunch Passport
26th Place: Marie Kondo (KonMari)
28th Place 3D Printer
29th Place Granola
29th Place: SIM-Free Mobile Phones
2. "2016 Promising Products Ranking Chosen by Consumers"
Alongside the "Trending/Noteworthy Product Rankings," the "Promising Products 2016 Ranking" focuses specifically on items consumers believe "will become popular in the future."
【Top10Promising Products of 2016Ranked byConsumers】
1st Place: Hydrogen Fuel Cell Vehicles
2nd Place: 3D Printer
3rd Place: SIM-Free Mobile Phones
4th Place: Communication Robot
5th Place: TV Catch-Up Streaming Service
6th Place: 4D Theater
7th Place: Genetic Testing Kits
8th Place: Sharing Services
9th Place: My Number
10th Place: Star Wars
[Overview of the 2015 Trending Topics & Popular Products Survey]
・Survey Target: 2,000 individuals aged 15-69 nationwide
・Survey Period: October 31 (Sat) to November 2 (Mon), 2015
・Survey Method: Internet survey
・Survey Company: Video Research Ltd.
・Survey Content: For each of 120 products/services, respondents were asked: "Was it popular this year?", "Is it popular now?", "Will it become popular?", "It's not popular and won't be", or "I don't know".
"Not popular now or in the future," "Don't know"
Details: http://www.dentsu.co.jp/news/release/pdf-cms/2015133-1126.pdf
