Dentsu Inc. and ISID launch "Multi-Angle Catch-Up Streaming" and "Viewpoint Release Ad"—advertising that lets you enjoy free video angles.

Dentsu Inc. and Dentsu International Information Services (ISID) jointly announced on December 1st the launch of "Multi-Angle Catch-Up Streaming," which allows users to freely switch angles and enjoy streaming content, along with a new advertising format utilizing this technology called "Viewpoint Release Ad"*1.

Using matches from the currently highly popular New Japan Pro-Wrestling as content, this will be implemented within "New Japan Pro-Wrestling World※2," jointly operated by TV Asahi and New Japan Pro-Wrestling (NJPW), from December 1, 2015, to January 4, 2016.

The technology supporting this new viewing experience utilizes "VIXT"*3, a multi-viewpoint video streaming solution developed by Dentsu Inc. and ISID. In response to media diversification and technological evolution, Dentsu Inc. and ISID have continuously developed and provided services and solutions that holistically rethink each phase of video content—shooting, editing, recording, distribution, and viewing—within the internet environment.

"VIXT" is one such solution. It focuses on the "user's perspective," an aspect previously overlooked, and was developed to allow users to freely switch viewpoints and enjoy video content simultaneously captured from multiple angles. It features the ability for users to share individually edited content on social platforms. Furthermore, since it can measure viewership ratings per camera angle ("angle viewership ratings"), it enables real-time tracking and sharing of which camera angles are attracting the most attention among users.

Additionally, in collaboration with TV Asahi and New Japan Pro-Wrestling, it will feature the "Viewpoint Release Ad." This is one form of advertising linked to multi-angle viewing, where ads are delivered to a specific camera viewpoint. When the ad is viewed, the main video feed for that camera viewpoint is unlocked.

Furthermore, for content where multiple video streams are simultaneously delivered on a single screen and dynamically switched by viewers, Dentsu Inc. and ISID will measure angle-specific viewing logs and player operation logs using their proprietary aggregation logic. Detailed analysis of this measurement data will enable verification of advertising delivery optimization for content like multi-angle streaming and 360° free-viewpoint video, where viewers can individually choose their preferred perspective or scene.

 

＜Streaming Overview on "New Japan Pro-Wrestling World"＞　

・Streaming Period: Tuesday, December 1, 2015 – Monday, January 4, 2016

・Streaming Platform: "New Japan Pro-Wrestling World" http://njpwworld.com/

・Streaming Page: http://njpwworld.com/feature/multiangle

・Content: Match 1 and Match 9 from the event held at Ryogoku Kokugikan on October 12, 2015

 
 	 

 

※1 Viewpoint Release Ad

A general term for advertisements that serve as triggers to permit the delivery of main content when displaying new, high-value-added video streams—such as real-time CG compositing or free-viewpoint footage—across the entire screen or a portion of it, beyond simply releasing a specific viewpoint within a multi-angle setup.

※2 New Japan Pro-Wrestling World

Launched December 1, 2014, as the "ultimate New Japan Pro-Wrestling enjoyment service" allowing matches to be watched anytime, anywhere on PCs, smartphones, and tablets. For a monthly fee of ¥999 (tax included), subscribers can enjoy live streaming of major New Japan Pro-Wrestling events, archived footage spanning over 45 years, and other original content.

※3 VIXT

Enables viewing on any device, allowing viewers to freely select their desired viewpoint from multiple angles. Dentsu Inc. and ISID hold patents in Japan and overseas (some pending) for multi-viewpoint synthesis techniques and viewpoint switching methods used in multi-viewpoint video streaming. Dentsu Inc. also holds patents in Japan and overseas (some pending) for defining and delivering effective advertising slots within multi-viewpoint videos and free-viewpoint imagery.

* Viewpoint Release Ad is a trademark pending by Dentsu Inc.

＊ VIXT is a registered trademark of Dentsu Inc.

Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2015/1201-008553.html