Dentsu Inc. Wakamon launches service allowing printing of new student recruitment flyers from smartphones

Dentsu Inc.'s Youth Research Department (Dentsu Wakamon), which aims to understand young people's realities and build better relationships between youth and society, announced on December 1st the launch of a new service called "Create Welcome Flyers with Your Smartphone!" as part of its integrated platform "Circle Up"* for university clubs and similar groups. This service allows users to apply for and print flyers promoting club activities (commonly known as "welcome flyers") directly from a smartphone app.

This service migrates the offerings previously provided by university marketing specialist U-Campus to smartphones, enabling students to print recruitment flyers more easily. The service will be operated jointly with U-Campus.

Additionally, as an advertising product for companies, "University New Student Recruitment Flyer Takeover" will launch simultaneously. This allows companies to place advertisements on the back of flyers printed using this service.

In recent years, the number of new students entering universities (undergraduate programs) has been around 600,000. Despite the declining birthrate, the rising enrollment rate has maintained a certain market size. However, corporate promotions within universities are restricted, meaning established promotional methods for these new students are lacking.

Therefore, this service focuses on the welcome flyers for university clubs, which have been increasing over the past decade. By providing design templates and a service that allows easy creation via smartphone, it enables companies to easily reach new university students.

The service launched on December 1st. A campaign period runs from December 1st to February 29th. During this period, clubs with 10 or more members registered on Circle Up can have 500 to 2,000 color flyers printed for free. Additionally, by responding to offers distributed by companies, clubs can earn "Circle Points." These points can be used to opt out of having advertisements printed on the back of their flyers.

Details: http://www.c-youcanpass.jp/

*Circle Up is an app developed primarily by members of Dentsu Wakamon (Dentsu Inc. Youth Research Department) within DENTSU SOKEN INC., specifically for university clubs. It features a roster function by academic year (including alumni), an album function that aggregates photos taken by members for each event, and an offer function serving as a point of contact for corporate sponsorships. As of November 2015, 2,400 clubs from 212 universities nationwide are registered. Developed in autumn 2012, service began in 2013. In fiscal year 2014, it received the "Good Design Award" from the Japan Institute of Design Promotion's comprehensive design recommendation system.

Dentsu Inc. Topics
http://www.dentsu.co.jp/news/topics/2015/1201-008552.html