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Over 1,500 Attend AdAsia 2015 in Taiwan Theme: "Crowidea"
The 29th Asia Advertising Conference Taipei (AdAsia 2015 Taipei) was held from November 22 to 25 at the Taipei Marriott Hotel in Taiwan. Its theme was "Clouidea" (a portmanteau of "cloud" and "idea"). Over 1,500 participants from 18 countries and regions—including advertisers, advertising agencies, and media professionals—attended lectures and panel discussions.
This conference is held biennially in various Asian cities by the Asian Federation of Advertising Associations (AFAA). It was proposed by Hideo Yoshida, the fourth president of Dentsu Inc., and the first conference was held in Tokyo in 1958.
Michael Shue, Executive Chairman (fifth from right), and Akira Ohira, Chairman of the All Japan Advertising Federation (second from left)
At the opening ceremony on the 23rd, Michael Shu, Chairman of the Organizing Committee (President of the Taipei Advertising Association <TAAA>), welcomed attendees, stating, "We hope you experience the world's most cutting-edge media and marketing trends."
During the conference, approximately 30 speakers from diverse international backgrounds took the stage. From Japan, on November 23, Dentsu Inc. Executive Creative Director (ECD) Takuma Takasaki delivered a speech titled "The Present and Future of Advertising," while Hakuhodo ECD Kazuhiro Suda and others also gave presentations.
From Japan, Dentsu Inc. and Hakuhodo sponsored AdAsia. Networking events bearing the sponsors' names were held: the "Hakuhodo Luncheon" on the 23rd and the "Dentsu Inc. Night" dinner that same evening. At Dentsu Inc. Night, Director Kunihiro Matsushima, representing the guests, offered congratulatory remarks to the organizers, TAAA, expressing hopes for AdAsia's success.
Dentsu Inc. Advisor Tateo Mataki (fourth from right), Director Norihiro Matsushima (fifth from right)
The next event will be held in Bali, Indonesia, in 2017.
Chairman Shu (right) conversing with Indonesian officials
Photo courtesy of BRAIN MAGAZINE
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