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Consumer-Selected Advertising Awards, JAA Awards, and More Announced
The Japan Advertisers Association (JAA) announced the results of the 54th "JAA Advertising Awards: Consumer-Selected Advertising Contest" on December 17.
A key feature of this award is that consumers, not advertising professionals, serve as judges. It represents a renewal of the "Advertising Contest for the Benefit of Consumers," which has been running for over half a century since 1961.
This year, from 2,384 entries across 6 categories, 65 finalists were selected by a total of 130 consumer judges. From these, 5 JAA Awards, 1 JAA Special Award, and 1 Minister of Economy, Trade and Industry Award were chosen. Additionally, the Best Partner Award was presented to the advertising agencies and production companies that created the JAA Award-winning entries. Dentsu Inc. won in 4 out of the 5 categories.
See the full list of winners here. The awards are as follows:
【JAA Award / Newspaper】 Ajinomoto "Japanese cuisine is subtraction. Western cuisine is addition."
【Best Partner Award】 Dentsu Inc., Taki Kobo
【JAA Award / Magazine】Mitsubishi Electric "World Elevator Journey"
【Best Partner Award】i-planet
【JAA Award / TV】Tokyo Gas "Family Bonds: What a Mother Is"
【Best Partner Award】Dentsu Inc., Dentsu Creative X
【JAA Award / Radio】Pioneer "Various Paths"
【Best Partner Award】Dentsu Inc., Random House
【JAA Award / Web】Yamato Transport "Kuro Neko Assembles the Box!?"
【Best Partner Award】Dentsu Inc., Amana
【JAA Special Award / Outdoor & Transportation】Asahi Beer "Tokyo's First Full Bloom! ~Ueno's New Cherry Blossom Hotspot~"
【Minister of Economy, Trade and Industry Award / TV】Kobayashi City, Miyazaki Prefecture "Ndamoshitan Kobayashi"
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