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"Let's take proactive action!" Chairperson Ohira expresses determination at the Advertising Industry Joint New Year's Party
The "Joint Advertising Industry New Year's Party," co-hosted by 30 advertising organizations, was held on January 6 at the Imperial Hotel Tokyo in Chiyoda Ward, with approximately 1,700 attendees.
First, representatives from the co-hosting organizations, including Chairman Akira Ohira of the All Japan Advertising Federation, took the stage and performed the ceremonial sake barrel breaking.
Chairman Ohira, speaking on behalf of the representatives, stated, "This year's zodiac sign is the Fire Monkey (Hinoe Saru). It is a year when unknown values, cultures, research, and individuals will emerge, leading to economic and cultural development. The monkey symbolizes 'speaking out,' meaning communication and conveyance, making it truly the year of advertising. Sixty years ago, in Showa 31 (1956), the Showa Boom began, Yujiro Ishihara debuted in 'The Season of the Sun', and Elvis Presley topped the Billboard year-end charts." He expressed his enthusiasm, stating, "This year promises to be an exciting one with advancements in artificial intelligence, regenerative medicine, and the aerospace industry. I urge everyone to act proactively and with self-discipline. Let's energize Japan with the vitality of advertising."
Treating the New Year's gathering as a rallying cry for the advertising industry, all attendees chanted "E-e-e-o!" three times in unison following Chairman Ohira's lead.
<30 Advertising-Related Organizations> (in no particular order)
All Japan Advertising Federation, Japan Advertisers Association, Japan Newspaper Publishers & Editors Association, National Association of Commercial Broadcasters in Japan, Japan Magazine Publishers Association, Japan Magazine Advertisers Association, Japan Advertising Industry Association, Japan Audit Bureau of Circulations, Japan Advertising Standards Authority, Japan Marketing Association, Japan Marketing Research Association, Japan Public Relations Association, Japan Ad Content Producers Federation, Japan Promotional Marketing Association, Japan Advertising Production Association, Japan B to B Advertising Association, IAA Japan (International Advertising Association), AC Japan, Advertising Industry Cooperative Association, Newspaper Directory Advertising Association, Tokyo Outdoor Advertising Association, All Japan CM Broadcasting Federation, Japan Outdoor Advertising Federation, All Japan Neon Association, Japan Interactive Advertising Association, Japan Community Newspaper Association, Satellite Broadcasting Association, Advertising Review Association, Japan Railway Advertising Association, Japan Newspaper Insert Advertising Association
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