26 Companies Leading in LGBT Support: Google Tops the List

Logo TV, which produces programming for the LGBT community, announced 26 U.S. companies actively supporting LGBT initiatives. According to Ad Age, in collaboration with PR firm Wietek Communications, they evaluated companies across seven criteria, including advertising campaigns and messaging through video and social media.

Google was ranked first. It was highly praised for its diverse support activities, including utilizing YouTube as a platform for LGBT support through campaigns like "Show your pride. Share your love."—which encouraged people to post videos sharing their LGBT experiences—and participating in submitting briefs advocating for LGBT rights.

Second place went to Johnson & Johnson. Its advertising, such as the Tylenol TV commercial depicting LGBT parents and their children gathered around the holiday table, was praised for promoting the diversity of family structures.
Third place went to Wells Fargo, the first U.S. bank to produce a TV commercial featuring an LGBT couple. The ad depicted a lesbian couple adopting a child with hearing impairments. (Click the image below to view the video on another site)

Fourth place went to hotel chain Marriott International, and fifth place to clothing retailer Gap.
By industry, travel companies led with seven firms. Alcohol beverage makers followed with five, and banks with four.
According to Wittek, the purchasing power of LGBT consumers in the U.S. market reaches $884 billion.