On February 4, Dentsu Inc. and Panasonic announced an agreement to form a business partnership aimed at developing ventures utilizing "Premium Sports Content." This content integrates traditional sports competition footage with sensor-derived athlete vital data, competition analysis data obtained through sports image analysis, and analytical information based on sports science. With this agreement, both companies aim to develop and commercialize solutions that create new sports experiences by fully leveraging video and data, targeting 2020.
1. Purpose of the Collaboration
Against the backdrop of rising healthcare costs due to an aging society, there is a growing need to extend the healthy lifespan of citizens and foster a sports movement. In this context, Dentsu Inc. and Panasonic will contribute to enhancing the appeal and competitiveness of sports and realizing a healthy society by evolving sports video content into new forms and providing services that can be utilized in broadcasting, communications, and athlete development.
2. Details of the Business Alliance
The goal is to develop and commercialize "Premium Sports Content," created by combining Dentsu Inc.'s expertise in "Creative Expression Technology and Service Design" with Panasonic's expertise in "Imaging Equipment, Sensor Technology, and Image Analysis Technology," as solutions primarily targeting the following fields:
① Sports Broadcasting/Communications and Entertainment Fields
Production and sales of packages utilizing "Premium Sports Content"—such as video content that uses data to create dynamic, intense, and emotionally impactful scenes—for broadcasting, communications, and video entertainment.
② Sports Enhancement Field
Providing the produced "Premium Sports Content" to sports organizations and fitness clubs to enhance competition and training levels.
Moving forward, Dentsu Inc. and Panasonic will continue to combine their respective strengths to create new value and services in the sports field.
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0204-008648.html
