From the U.S.★The Technology Behind Humanity's "Amazing" Experiences: Intel's New Campaign

Intel's new campaign "Experience Amazing" has been launched. Set to a globally recognized melody, it highlights how Intel technology underpins the astonishing experiences humanity has achieved. Ad Age reported.

Teresa Hard, Intel's Global Creative Director and Vice President, stated the company aims to convey that it is involved in numerous remarkable global achievements beyond simply developing and manufacturing computer chips. "Did you know our technology powers the Space Shuttle? The Hubble Space Telescope orbiting 600 kilometers above Earth? And Stephen Hawking's computer? Intel shares in these amazing human experiences, but we haven't been vocal about it. Today's youth, however, couldn't care less about what's inside. All that matters to them is what they can do with it," she explained as the impetus for the campaign. (Click the image to watch the video on the official site)

 

The campaign was created by McGarryBowen, part of Dentsu Inc. Aegis Network. Collaborating with NASA, they edited over 500 pieces of footage and other materials, spending a year to complete the 60-second ad. Intel's website also features a system where viewers can find detailed information about the role Intel played in the parts of the work where its logo appears.

The music features artist Kawehi, who handles everything from vocal percussion to vocals. She blended Intel's familiar jingle with the famous melody from Beethoven's Symphony No. 5, "Fate."

Source: Ad Age
With New Campaign, Intel Focuses on Its 'Amazing Human Experiences'