VR is the future of gaming.

Next, we present 10 innovations driving global business and communication trends, as identified by the Vizeum Innovation Team.

Mobile games are experiencing rapid growth alongside smartphone penetration, but an even grander gaming world is beginning to emerge. The catalyst is the arrival of advanced VR (virtual reality) technology.

In 2016, highly anticipated new products like Microsoft's "HoloLens," Samsung Galaxy's head-mounted display "Gear VR," and Oculus Rift will immerse users deeply into gaming. Furthermore, games traditionally played on single platforms are beginning to synchronize across multiple screens.

The boundary between gaming and entertainment will become increasingly blurred. In 2015, Amazon acquired the game streaming site Twitch, while YouTube launched YouTube Gaming, dedicated to game content. Apple is intensively strengthening the gaming category on Apple TV. Even in the realm of advertising communication, companies are beginning to incorporate gaming.

Swedish underwear brand Björn Borg launched its Spring/Summer 2015 collection campaign with the shooting game "First Person Lover" instead of traditional ads. Players use "the power of love" instead of weapons to strip enemies of their clothes and dress them in the brand's garments.

Nike released the 8-bit game "Striking Control" featuring popular basketball player Chris Paul to coincide with the November 2015 launch of new Jordan Brand products. Scoring points in the game granted access to the new product site. The music was produced by Drake and Boi-1da.

What will 2016 bring?

As mentioned earlier, this year will see a flood of new VR products offering users fresh gaming experiences. The potential to project holograms into the air using "femtosecond (one-trillionth of a second) lasers" and actually touch and manipulate them with your fingers has also been demonstrated. Amazon has also secured patents for VR technology that eliminates the need for screens. The world of gaming may be breaking free from headsets.