Dentsu Inc. Wunderman will hold a marketing seminar titled "Thorough Analysis! 'Reasons for Selling' and 'Reasons for Not Selling'" on March 14th, targeting corporate marketing and management planning personnel.
New approaches like "content marketing" and "inbound marketing" – often discussed as isolated "XX marketing" techniques – are everywhere. However, even after absorbing this knowledge, it often fails to provide the decisive solution for real-world challenges. Therefore, two instructors active in the direct marketing industry will reexamine the fundamentals of "marketing," offering insights into the essential points to grasp about "how products sell" and the common pitfalls to avoid.
■Program
1st Session
"The Pitfalls of 'Marketing Fundamentals' ~ Why Products Aren't Selling ~"
Instructor: Tsutomu Kanamori, Director, Kanamori Marketing Office
Marketing fundamentals and theories often assumed as "common sense!" However, many cases exist where plans designed based on misunderstandings of these principles led to the result of "products not selling." Using "reading marketing management as a flow" as the foundation, we revisit what is "taken for granted" based on various case studies. We also examine the truly correct way to use the "frameworks" essential for planning.
2nd Session
"The Essentials of Direct Marketing to Increase Success Rates, and Current Trends?"
Lecturer: Jun Suzuki, President, Jay Beam
Direct marketing has established principles for gaining responses and for tone and manner in communication. This session introduces these key points while also explaining the latest trends in direct marketing, such as its application targeting senior demographics and its use in strategies for B2B companies expanding into B2C markets.
■Seminar Overview
Organizer: Dentsu Inc. Wunderman
Date & Time: Monday, March 14, 2016, 1:30 PM - 4:30 PM (Registration opens at 1:00 PM)
Venue: Conference Rooms 301-302, Tokyo Sankei Building, 1-7-2 Otemachi, Chiyoda-ku, Tokyo
Map: http://www.sankeibldg.co.jp/tsb/access.html
Target Audience: Corporate management planning and marketing personnel
Capacity: 80 people (Free, advance registration required)
Registration Deadline: Wednesday, March 9, 2016
Details & Registration: http://www.wunderman-d.com/0314/
Inquiries: Dentsu Inc. Wunderman Seminar Office
Email: wd_seminar@wunderman-d.com
Phone: 03-6430-8010
