101 Commercial Radio Stations Launch "Smart Pedal Project"

The National Association of Commercial Broadcasters in Japan (NACB) Radio Committee is running the unified campaign "Smart Pedal Project" across 101 commercial radio stations from March 21 to April 10. This social contribution campaign aims to promote basic etiquette, safe riding, and the enjoyment of cycling life amid the recent bicycle boom. Its catchphrase is: "Good manners make cycling life even more enjoyable."

A kickoff event was held on the first day of the campaign, March 21, at the Royal Garden Cafe Aoyama in Minato Ward, Tokyo. Mr. Kiyohiko Irie, Chairman of the Radio Committee (President of TBS Radio & Communications), stated in his address: "Along with the cycling boom, violations of etiquette and accidents are also increasing. Radio is a medium that deeply reaches listeners. We decided to launch this unified social good campaign across 101 stations during this time when many people are starting new lives."

Each station will promote "SMART PEDAL" through announcement spots and in-program announcements. Station personalities will also share etiquette they practice and recommended cycling routes to raise listeners' awareness of bicycle manners. A special campaign website ( http://radioweb.jp/smartpedal/ ) has been launched on the NAB homepage. A video titled "SMART PEDAL" featuring eight radio personalities has also been released.

Representing cycling-enthusiast personalities at the venue were Nippon Broadcasting announcer Naoki Yoshida and J-WAVE navigator Sacha. The two engaged in lively conversation, noting similarities like "radio and cycling both require nimble footwork," "cycling around Tokyo is fun," and "you can physically feel the seasons." At one point, the MC even had to prompt them to introduce their guest.

The guest was Manami Hashimoto, a celebrity known for her love of cycling. She appeared wearing fresh cycling gear alongside her own bicycle. Hashimoto revealed she owns and uses four distinct bikes: one "for show," one "for going out," one "for rainy days," and a "spare." During the three-way talk, she shared insights like "I use bikes for work commutes," "They're great for toning your hips and building good muscle," and "They make you feel refreshed," showcasing her genuine passion for cycling.

Sassha cleverly summarized Hashimoto's love for radio by saying, "Radio is your 'mistress,' isn't it?" After receiving a project-exclusive reflective band, Hashimoto stated, "I want to continue enjoying cycling with the 'Smart Pedal Spirit' that values manners." The two hosts also shared, "We want to enjoy both radio and cycling freely while following the rules," and "Manners are for yourself, but they're also consideration for others."