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Even Yokozuna would be delighted! Introducing the "Grand Big Mac"!
Starting April 6, McDonald's Japan will offer the "Grand Big Mac," with over 1.3 times the volume of the traditional Big Mac, and the "Giga Big Mac" (limited quantity), which doubles the beef patties from the Grand.
Ahead of the launch, a press conference for the new products and campaign was held on March 31 at McDonald's Shibuya Toei Plaza in Tokyo. Yasushi Fujimoto, General Manager of the National Marketing Department, stated that the company launched the "BurgerLove" concept to encourage more people to enjoy their burgers, and the "Grand Big Mac Campaign" is its first initiative.
He explained that to express the extraordinary scale that enhances satisfaction while maintaining the original taste, they enlisted the support of sumo grand champion Hakuho for the campaign. He then unveiled the new TV commercial "Extraordinary Taste and Size," set to air from April 6. He also revealed that the "Giga" size was inspired by Hakuho's comment during filming: "I'd be happy if there was more beef."
Shigeaki Wakana, Senior Manager of the Menu Management Department, explained the new product's size in detail, noting that the simultaneously launched "Grand Fries" and "Grand Coke" also exceed the volume of the regular L-size "McFries" and "Coca-Cola."
Appearing on stage, Yokozuna Hakuho stated, "I often eat at McDonald's. It's an honor to appear in a commercial for such a globally renowned brand." President Sarah El Casanova, a huge sumo fan, rushed to the venue to present a bouquet celebrating his victory in the March tournament. When the Yokozuna asked, "I want to keep striving in sumo until 2020, so can I use it for another four years?", the president immediately replied, "OK!", lightening the mood.
Nano Block-themed toys also on sale
Mascot Donald McDonald appeared alongside a life-size mural of the Yokozuna made from 45,000 pieces of the world's smallest "nanoblock." The Yokozuna joined general customers in placing the final piece to complete the mural, smiling as he did so. After sampling the Giga Big Mac, the Yokozuna remarked with a satisfied expression, "I don't think I'll be satisfied with a regular Big Mac anymore," adding, "I hope lots of people try it."
Campaign site: http://www.mcdonalds.co.jp/campaign/grandbigmac/
Staff dispatched to the Rio Olympics pop-up store also assisted at the press conference.
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