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Mr. Donut "Croissant Muffin" Mr. & Miss Donut's rating is...
On April 6th, Mister Donut, operated by Duskin, launched three new "Croissant Muffin" products. These sweets feature rolled croissant dough baked in a muffin tin, resulting in a crispy exterior and a moist interior texture.
A launch event for the new products and commercials was held on the 5th at the Toranomon Hills Forum in Minato Ward, Tokyo.
Mr. Donut Business Division Manager Hideki Matsui explained that while the domestic sweets market is expanding, donut sales are showing a slight decline. He stated that with the goal of restoring donuts' popularity, they are launching the Croissant Muffin as their first major product this season and will air a TV commercial. Yuka Nakasao from the Development Department explained that development began following the success of the "Mister Croissant Donut" launched in 2014. She noted that by taking extra steps like shaping the product in-store, they created a satisfying dessert that retains its distinct flavor and taste.
The "Mr. & Miss Donut" campaign features actor Masao Kusakari, actress Haru, and new child actor Nikita Zhibovsky. In the commercial, Kusunoki plays "Mr. Old Fashioned," Haru plays "Miss French Cooler," and Nikita plays "Pon de Ring Jr." The story follows classic donuts evaluating the new croissant muffin. The dynamic between the stubborn Kusunoki, who isn't convinced by the newcomer, and the cool reactions of Miss and Junior is entertaining.
Kusakari and Haru appeared on stage wearing their commercial costumes. Kusakari joked about his character, saying, "I've gotten stubborn with age. I have to make sure my family doesn't run away from me," while Haru commented, "We're similar in being 'my way, my pace'." Haru, who admits to being a Mister Donut fan, revealed, "I often buy them as gifts when visiting friends or my parents' house." Among the new products, she particularly likes the "Cheese Cream." After tasting it, Kusakari remarked, "The texture is wonderful, and the flavor is well-balanced." He shared a memory of how the meeting spot for location shoots was often in front of the Mister Donut in Seijo, and he always looked forward to eating a donut before heading out. When Haru stated, "As a donut lover myself, I also recommend the Croissant Muffin," Kusakari responded with his commercial line, "I won't admit it!", thrilling the audience.
Croissant Muffin Site: https://www.misterdonut.jp/mmd_tvcm/
A tasting event was held at Toranomon Hills Cafe that day.
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