On April 6, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, reached an agreement with the shareholders of Consider Digital Sdn Bhd, a Malaysian integrated digital agency, to acquire a 51% stake in the company. The agreement also grants the Dentsu Group the option to gradually increase its shareholding and make Consider Digital a wholly-owned subsidiary.
Founded in 2013, Consider Digital handles the entire spectrum of digital advertising marketing, from SEM, social media, content marketing, and data analytics to e-commerce. Within three years of its establishment, it achieved rapid growth through contracts with leading companies both within and outside Malaysia, expanding its workforce to approximately 50 employees.
The company has also been awarded MSC-status certification by Malaysia's Multimedia Development Corporation, which recognizes companies with outstanding ICT (Information and Communication Technology) capabilities.
Following the acquisition, Dentsu Inc. plans to merge Consider Digital with its local subsidiary, iProspect Malaysia, which is part of iProspect—one of the nine global network brands within the Dentsu Group specializing in digital performance. The merged entity will be renamed Consider iProspect. Going forward, the company will accelerate its growth strategy in Malaysia by collaborating with other group companies in the country.
[Consider Digital Overview]
Company Name: Consider Digital Sdn Bhd
Headquarters: Kuala Lumpur, Malaysia
Established: August 2013
Shareholder Structure:
After share acquisition: Dentsu Inc. Aegis Network 51%
Consider Digital Sdn Bhd Management: 49%
Revenue: 5.1 million Malaysian Ringgit (approx. ¥140 million) (Fiscal Year Ended December 2015)
Representative:
Kasper Wandi (Co-Founder & CEO)
Therese Schwensen (Co-Founder & COO)
Number of Employees: 50
Business Description: Provides comprehensive digital advertising marketing services including SEM, social media, content marketing, data analysis, and e-commerce
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0406-008728.html
