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Creating a new encounter with newspapers: The "NEWSPAPER MARCHÉ" event in Futakotamagawa. The HAPPY NEWS Grand Prize was presented by miwa.
The Japan Newspaper Publishers & Editors Association held a three-day PR event, "NEWSPAPER MARCHÉ: Discover New Ways to Engage with Newspapers," at the Futakotamagawa Rise complex in Setagaya Ward, Tokyo, from April 8 to 10. The venue provided opportunities for young people, including university students and young professionals, as well as families, to engage with newspapers.
Opening a newspaper can lead to unexpected discoveries, revealing things you didn't know or hadn't considered learning. By creating engaging displays and accessible ways to interact with newspapers, the event aimed to spark interest among generations less familiar with newspapers, fostering renewed curiosity and a fresh perspective on the medium.
The café corner featured newspapers from all member publications of the Newspaper Association. Visitors sampled newspapers from across the nation while enjoying coffee.
A giant newspaper sculpture, "Everyone's News Tower," also made an appearance. At the scrapbook corner where visitors could paste newspaper clippings, parents and children enjoyed getting familiar with newspapers together.
On the 9th and 10th, the "Shimbun no Uta Concert" was held for children. Singer-songwriter Azusa Sato performed, showcasing songs like "Shimbun no Uta," which she wrote and composed, with choreography by Lucky Ikeda. On the 10th, Lucky Ikeda also appeared, and the children enjoyed singing and dancing.
On the afternoon of the 9th, the "HAPPY NEWS 2015" award ceremony was held.
HAPPY NEWS is a campaign that invites submissions of newspaper articles that brought readers happiness or new insights, along with the reasons why.
Singer-songwriter miwa (guest judge) appeared as a presenter and presented the award certificate to Grand Prize winner Reiko Kawamura (Kanagawa Prefecture).
Ms. Kawamura commented on an article about a heartwarming exchange between a mother troubled by her infant crying incessantly on a bus and the driver.
( See the winning entries for HAPPY NEWS 2015 here.)
Other features included a "Your Very Own Newspaper" corner where participants could create a newspaper with commemorative photos taken by a professional photographer, introductions to children's newspapers, and an exhibition showcasing the passion of young reporters through photos and essays.
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