BC&F Dentsu Wins at APAC Effie Awards

The winners of the "Asia-Pacific (APAC) Effie Awards 2016," which judged the effectiveness of marketing communication activities under the theme "Effectiveness Always Wins," were announced on April 22 in Singapore.

(From left) Paul Catmur, ECD of BC&F Dentsu; Jarek Ziebinski, Chairman of the APAC Effie Committee; Daniel Barnes, CEO of BC&F Dentsu; Takaki Hibino, Executive Officer of Dentsu Inc. and CEO of DBA and Dentsu media APAC

From the Dentsu Group, Barnes Catmur & Friends Dentsu (BC&F Dentsu, New Zealand) won three awards, including a Gold. It also placed third in the "Agency of the Year" category, which recognizes the agency achieving the highest effectiveness.

This March, the company joined "Dentsu Branded Agencies" (DBA), a full-service agency network operating in 25 cities across 20 countries worldwide, primarily in APAC. Strengths in proposing and implementing effective solutions led DBA to rank first in APAC and fifth globally among independent agencies in the Effie Awards' "Effective Agency" ranking in 2015, prior to joining DBA.

BC&F Dentsu's award-winning work is as follows.
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Gold in the "Sustained Success" category

▶︎Boundary Road Brewery "The People's Beer"

 

 

Silver in the "Restaurant" category

▶︎Hell Pizza "Holding Australia To Ransom"

 

 

Silver in the "Sustained Success" category

▶︎Hell Pizza "Hell Pizza"