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Published Date: 2016/05/13

Through toy restoration, promoting and raising awareness of transplant medicine.

On May 10, the Green Ribbon Campaign Secretariat began accepting applications for the "Second Life Toys Toy Transplant Surgery" project, which aims to deepen public understanding of the social value of transplant medicine.

This new initiative aims to encourage people to think about actual organ transplants by repairing broken toys using parts from donor toys to bring them back to life.

The project is part of the Green Ribbon Campaign, which aims to promote and raise awareness of transplant medicine. It has been open to the public on a limited basis since the end of 2015, but has now been opened to the general public.

It has been 19 years since the Organ Transplant Law was enacted in Japan, but even now, only about 300 people, or 2% of the 14,000 people registered for transplants, actually receive surgery each year. In particular, understanding of pediatric transplants is significantly lagging behind.

The campaign starts by soliciting donations of toys that are no longer played with as donors, and at the same time, it also solicits toys that need repair. It fulfills the wishes of children who want to play again with their broken favorite toys through "toy transplant surgery," and donors receive letters of thanks from the recipients of the repaired toys. It's a "simulated transplant experience" where donors feel the joy of giving and see their cherished items continue to live on as someone else's treasured possessions.

Participate in the campaign via the dedicated website ( http://www.secondlife.toys/ ).

You can also watch a video explaining the campaign concept.

Bear × Monkey Plushie Arms
Whale × Deer Plush Toy Ears
Goat × Bear Plush Toy Limbs

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