Video Research Ltd. "Human Research Institute Seminar 2016" Participant Recruitment

Video Research Ltd. will hold the first "Hito Research Institute Seminar 2016" on June 7 at Marunouchi Building Hall in Tokyo's Marunouchi district.

Video Research Ltd. launched the "Human Research Institute" last fall, focusing on expanding and deepening consumer research. While the company has previously held seminars on seniors and consumer segments, it plans to regularly host "Human Research Institute Seminars" going forward as a platform for sharing insights. The first seminar's theme is "Youth." Alongside presenting research findings from the institute's youth research team, "VR Wakamono Lab," it will also introduce case studies of various companies' initiatives targeting young people.

The unified theme for this event is "Do You Get It? Young People. ~Young People Who Don't Want to Be Boxed In~." First, Hirohiro Ishikura from the institute will give a lecture titled "What is a 'Box'? ~Approaches That Excite Young People~." Following company case studies, a panel discussion will be held on the theme "Creating, Crossing, Expanding, and Breaking 'Boxes' ~To Revitalize the Youth Market~."

Details and registration are available on the official website.

Overview of the 1st "Hito Kenkyujo Seminar 2016"
Organizer: Video Research Ltd.
Date: June 7, 14:00 (Doors open at 13:30) ~ 17:30 (scheduled)
Venue: Marunouchi Building Hall, 7F Hall (Marunouchi, Tokyo)
Target Audience: General Public
Participation Fee: Free (Advance registration required)
Registration Deadline: Closes once capacity is reached