Dentsu Inc. participates as a project partner in "Decoded Fashion Tokyo Summit 2016"

The text of the Dentsu Inc. Topics distributed on June 27 is as follows.

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June 27, 2016

Dentsu Inc. Participates as Project Partner in "Decoded Fashion Tokyo Summit 2016"

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii; hereinafter "Dentsu") will participate as a Project Partner in the "Decoded Fashion Tokyo Summit 2016," organized by Stylus Media Group Ltd. (Headquarters: London, UK; President: Mark Worth; hereinafter "Stylus"), an innovation research and advisory firm headquartered in London, continuing its involvement from last year. Condé Nast Japan (Headquarters: Shibuya-ku, Tokyo; President: Atsushi Kitada; hereinafter "Condé Nast") will also participate in the event as a Strategic Partner. Dentsu Inc. will produce a platform bringing together top figures from the fashion and technology industries from a business matching perspective. Condé Nast will leverage its editorial expertise, demonstrated through publications like VOGUE JAPAN, GQ JAPAN, and WIRED, along with its extensive networks within the fashion and tech sectors, for this event.

■Event Overview
Name: Decoded Fashion Tokyo Summit 2016
Theme: THE NEW RULES OF LUXURY ~The Future of Luxury Experiences~
Date & Time: Tuesday, October 11, 2016, 10:00 AM - 5:30 PM (tentative)
Venue: Tokyo American Club
2-1-2 Azabudai, Minato-ku, Tokyo
Organizer: Stylus
Strategic Partner: Condé Nast
Project Partner: Dentsu Inc.
Ticket Price: VIP Ticket ¥70,000 (tax excluded) ^※1, General Admission ¥30,000 (tax excluded) ^※2
Official Website:http://www.decodedfashion.com/summits/

*1 VIP tickets include participation in an exclusive dinner with speakers and related parties held the day before the event (October 10, 2016) starting at 6:00 PM, all sessions on the event day, and the cocktail party after the event.
※2 General Admission tickets include access to all sessions on the event day and the cocktail party afterward.

＜About Decoded Fashion＞
Decoded Fashion was born in New York in 2011 as the world's first global event where leaders from the fashion, beauty, and retail industries and emerging tech companies gather in one place to collectively envision and create a better future for fashion.

Rapid technological evolution is now profoundly transforming our lives, how we live, and our values and philosophies regarding them.

In this era, even the fashion industry—long governed by traditional rules and complex systems—is now witnessing various experiments exploring a better future, aided by technology.

What must be done now to ensure fashion retains its value in future society? Is it possible to make the world better through fashion? What constitutes a meaningful fashion business model for the future world, beyond mere "survival"? Amidst an accelerating pace of change, these and other questions are emerging within the fashion industry.

Decoded Fashion is a unique global event where experts from both the fashion and technology industries come together. Through activities like conferences (panels and keynotes), startup competitions, and smaller networking meetups, it facilitates the exchange of ideas between these two fields. This exchange generates diverse proposals for how the fashion industry can innovate and evolve itself. Simultaneously, it creates opportunities for emerging tech companies possessing ideas and technologies to share their expertise with the fashion industry.

The theme for this year's second Tokyo edition is "The Future of Luxury Experiences."

Now that we can be "connected" 24/7 through technology, people's perception of "luxury" is undergoing a significant shift. What previously defined luxury—such as exclusivity, glamour, or high price—no longer suffices to represent luxury for the new generation.

Through rich examples of the world's most advanced practices, we will explore the new context and essence of luxury transformed by technology, examining it from the perspectives of products (manufacturing), experiences (retail and marketing), and the infrastructure that supports them.

About Stylus Media Group
Stylus is a consumer insights firm headquartered in London, providing research and advisory services on innovation. We help clients propel their businesses forward through the latest insights on consumer lifestyles, products, customer engagement, and consumer behavior. Our services are particularly utilized by professionals in innovation, strategy, marketing, design, and planning within client organizations.
http://www.stylus.com

About Condé Nast Japan
Conde Nast, a division of Advance Publications, Inc., operates media brands including VOGUE, GQ, WIRED, Conde Nast Traveller, and Vanity Fair across 27 countries and regions. It publishes 128 magazines, operates approximately 100 websites, and offers over 200 tablet and smartphone apps. Beyond publishing, it continues to expand globally with events like VOGUE FASHION’S NIGHT OUT, GQ Men of the Year, and WIRED CONFERENCE; the Conde Nast College of Fashion & Design in London; and restaurant ventures. In Japan, Condé Nast Japan publishes VOGUE JAPAN, launched in July 1999, along with GQ JAPAN, WIRED, and VOGUE GIRL.
http://corp.condenast.jp/

■"Decoded Fashion Tokyo Summit 2016" Logo