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"The Youth Exodus: Communication Techniques for the Future as Envisioned by Dentsu Inc." Now on Sale!
On July 29, the book " Disconnecting from Youth: Communication Techniques for the Future as Envisioned by Dentsu Inc." (published by MDN Corporation ), which explains effective communication techniques with young people and the image of youth, was released. It is edited by Dentsu Inc.'s Youth Research Department (Dentsu Wakamon), who also writes a column for this Dentsu Report. It is available at bookstores nationwide and on Amazon.
This book addresses adults' questions surrounding youth studies, such as "Why do we need to get along with young people?" Dentsu Inc. Wakamon explores the necessity, significance, and value of understanding young people in today's era, answering "Why should adults engage in dialogue with young people now?"
The book clearly explains, with abundant illustrations and diagrams, what aspects of young people are crucial to understand and how to interact with them effectively to build better relationships.
It is a book for those who want to understand today's youth—whether they are supervisors, mentors, targeting them as consumers, or simply parents.
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