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Dentsu Inc. agrees to acquire 100% stake in Gyro, Inc., a U.S.-based advertising agency specializing in B2B
The text of the Dentsu Inc. news release distributed on July 26 is as follows.
July 26, 2016
Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in U.S. B2B Advertising Agency Gyro, Inc.
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609.81 million) has reached an agreement with the shareholders of Gyro, LLC (Headquarters: New York City; CEO: Christoph Becker; hereinafter "Gyro"), a U.S.-based advertising agency specializing in B2B (business-to-business marketing), to acquire 100% of its shares.
Founded in London in 1999, Gyro expanded into the U.S. in 2009 and has grown to become one of the world's largest independent B2B advertising agencies. Operating in seven countries worldwide, Gyro is headquartered in New York and serves approximately 240 clients, including multinational corporations. Its service offerings span strategy development, media buying, creative production, content creation, digital advertising (including SEO/SEM and social media), data analytics, and platform business. Gyro is particularly renowned for its capabilities in the creative domain, including content production. Third-party recognition includes being named "Global B2B Agency of the Year" for three consecutive years (2014-2016) by the U.S. B2B organization Business Marketing Association (BMA), and being selected as the "B2B Agency of the Year" for 2016 by the U.S. advertising and marketing industry magazine Advertising Age.
The global B2B marketing market was valued at $200 billion in 2016 and is projected to grow to $230 billion by 2019. Estimates suggest the advertising-related segment within this market will account for $70 to $80 billion annually, indicating steady expansion.
In light of this situation, our group launched "Interprise" (Interprise Ltd., headquartered in London, UK), a global brand specializing in the B2B domain, in February of this year.
Following the acquisition, we will reorganize our B2B network by integrating Interprise into Gyro. This will make the integrated Gyro a B2B-specialized advertising company with bases in nine countries and regions worldwide: the US, UK, France, Germany, Spain, UAE, Singapore, Hong Kong, and Australia. The new Gyro will accelerate its growth strategy in the global B2B marketing market by collaborating with its group companies operating in various regions.
The impact of this matter on the Company's consolidated results for the fiscal year ending December 2016 is immaterial.
[Gyro Overview]
Company Name: Gyro , LLC
Headquarters: New York City, USA
*In addition to New York, it has sales offices in Cincinnati, Chicago, San Francisco, Denver, Washington D.C., London (2 locations), Manchester, Paris, Munich, Madrid, Dubai, and Singapore
Established: January 1999
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network following share acquisition
Revenue: $73.07 million (approx. ¥7.72 billion) (Fiscal Year Ended December 2015)
Representative: Christoph Becker (CEO and Chief Creative Officer)
Number of Employees: 600
Business Description: Provides comprehensive services in the B2B advertising sector
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