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"Tokyo 2020 Official Shop" Opens Astro Boy and "Iron Arm Athletes" Celebrate
The Tokyo Organising Committee of the Olympic and Paralympic Games opened the "Tokyo 2020 Official Shop" for a limited time from July 29 to September 19. The shop sells officially licensed merchandise at two locations: Chuo Ward, Tokyo (6th floor, Kiriko Lounge, Tokyu Plaza Ginza) and Shibuya Ward, Tokyo (2nd floor concourse, West Wing, Tokyu Department Store Toyoko).
On the 28th, the day before opening, the Ginza store was unveiled to the press during an announcement and preview event.
Mr. Minoru Ogata, Director of Licensing at the Organizing Committee's Marketing Bureau, stated: "Since launching official licensed merchandise sales on June 23rd, we've received positive feedback from many people. Ahead of the Rio Games, we are opening two physical stores in Tokyo. Currently, only these two stores carry the full range of products. We will also sell the official sportswear for the Japanese delegation at the Rio Games. Starting from these stores, we hope to generate even greater excitement leading up to Rio and then the Tokyo Games."
Attending the venue as guests were Astro Boy, participating in the official licensed "Character Design Series" merchandise (Related article: Popular Characters Support Japan's Olympic Team with Official LicensedGoods [2016.07.15]), and powerlifter Hiroshi Miura. Miura is a top athlete who competed for Japan at the 2012 London Paralympics, placing 9th, and has won recent world championships and competitions.
Wearing a T-shirt from the design series over his well-trained physique, Miura expressed satisfaction, saying, "Wearing this really gets me pumped up." Regarding the store opening, he commented, "Athletes want these kinds of commemorative goods; I used to go to shops myself. This is exactly what I've been waiting for!" To the Japanese athletes competing in Rio, he stated, "I hope you give it your all as the culmination of four years of effort. And please return home with smiles on your faces."
Born in 1964, the year of the Tokyo Games, Miura remarked, "Since powerlifting became an official Paralympic sport in '64, I sometimes feel I was born for the 2020 Games. I'll strive to win a medal in Tokyo."
The two powerhouses sent an energetic cheer, "Go Japan!", wishing for the shop's success, the Rio and Tokyo Games' success, and the Japanese team's strong performance.
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