Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in German Lifestyle Marketing Company "Markenloft," Strong in Activation Domain
Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609,810,000), has reached an agreement with the shareholders of Markenloft GmbH (Headquarters: Düsseldorf, Germany; Managing Partners: Kai Burkhard, Sebastian Birwe; hereinafter "Markenloft") to acquire 100% of its shares. Markenloft is a German lifestyle marketing company with strengths in the activation domain, focusing on consumer brand experiences and experiential value. Managing Partners: Kai Burkhard, Sebastian Birwe, hereinafter "Markenloft") has reached an agreement with the company's shareholders to acquire 100% of its shares.
Founded in 2008, Markenloft provides activation services to connect companies and consumers. These include planning and operating various events where consumers can experience product and service brands, as well as sports event sponsorships. Its strengths lie not only in event execution and management but also in developing brand communication strategies and providing consulting services to invigorate client companies' activation activities.
The purpose of this acquisition is to establish a German base for MKTG, one of the Group's nine global network brands* that champions lifestyle marketing. Following the share acquisition, the company will integrate Markenloft into the MKTG network and change its name to MKTG within the next three months.
Going forward, we will accelerate our growth strategy in the German market by creating synergies through collaboration with other group companies.
The impact of this transaction on the consolidated results for the fiscal year ending December 2016 will be minimal.
Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc.'s overseas operations, conducts business globally centered around nine global network brands. These nine brands are Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope, and Vizeum.
【Overview of Markenloft GmbH】
Company Name: Markenloft GmbH
Headquarters: Düsseldorf, Germany
Established: December 2008
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network after share acquisition
Revenue: €4.21 million (approx. ¥480 million) (Fiscal Year Ended December 2015)
Representatives: Kai Burkhard (Managing Partner)
Sebastian Birwe (Managing Partner)
Number of Employees: 30
Business Description: Provides services across the entire activation domain
