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At the Rio Olympics, the Coca-Cola Pavilion was a huge hit.
Coca-Cola, a Worldwide Partner of the Olympic Games, opened a large corporate pavilion at the Olympic Park in Rio, attracting large crowds daily.
The pavilion's catchphrase, playing on the gold medal, was "#IssoÉOuro" (That's Gold).
One of the pavilion's main themes was the torch relay. Visitors could take commemorative photos holding the Rio Olympic torch. There was also a photo corner where they could pose inside the Coca-Cola truck that accompanied the torch relay across Brazil.
Visitors received a limited-edition gold bottle featuring the date of their visit and the name of an Olympic sport. Chilled bottles were handed out for immediate enjoyment, though many happily remarked they would "take it home as a souvenir" or that "it's too precious to drink."
Additionally, a mini-museum inside the venue introduced the history of Coca-Cola and the Olympics, which began with the 1928 Amsterdam Games.
Furthermore, the official shop selling various Olympic-themed Coca-Cola merchandise drew large crowds.
Long lines formed daily at the pavilion, but the hospitality of the staff, who entertained waiting visitors with songs, dances, and mini-games, was impressive.
Pin trading is a traditional Olympic pastime, and Coca-Cola provided dedicated spaces for trading and purchasing pins.
The company sold about 100 types of commemorative pins, including designs combining mascots with medals or torches, Rio landmarks, sports, and participating nations' flags. Some enthusiasts even remarked, "At the Olympics, collecting pins is more fun than watching the competitions."
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