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"Being Able to Put It into Words Is a Weapon." Published
The book "The Power of Putting Things into Words" was published on August 29 by Nikkei Publishing. The author is Satoshi Umeda, a copywriter at Dentsu Inc. who has created numerous advertisements, including Coca-Cola Japan's Georgia campaign "The world is made of someone's work." It systematizes and introduces methods for anyone to acquire the lifelong skill of "putting things into words."
Beyond the "outward words" we typically recognize as language, there exists an "inner voice." This inner voice refers to the words born within our minds—our emotions, thoughts, and reflections. The author emphasizes the importance of recognizing and refining this inner voice.
This book concretely and thoroughly details the process of weaving words that resonate deeply and inspire action. Distinct from typical how-to guides, it is an exceptional volume that, when kept close at hand and practiced repeatedly, empowers readers to forge their own words.
Table of Contents
1.Engaging with Your "Inner Words"
2.The "Thinking Cycle" for Deepening Thought Correctly
3.The "Process of Putting It into Words" Used by Professionals
【Author Profile】
Satoshi Umeda
Copywriter/Concept Developer at Dentsu Inc. Graduated from Sophia University Graduate School of Science and Engineering.
Alongside advertising production, he engages in diverse activities including product development, magazine serialization, and providing music to artists. He has received over 30 domestic and international awards, including Cannes Lions, the Good Design Award, and the Japan Tourism Agency Director-General's Commendation. His publications include "Planners Plot Three Times" (Nikkei Publishing). Media appearances include NHK's Ohayo Nippon, TBS's Hiruobi!, and Yahoo! Top. Ranked in the top 10 copywriters by the CM Research Institute in 2014 and 2015. Visiting Researcher, International Urban Studies, Yokohama City University.
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