Dentsu Inc., which launched the "Tech-Noh Project" to expand the traditional performing art of Noh using technology, performed "Dali Noh" at the opening ceremony of the " Dali Exhibition" held at the National Art Center, Tokyo, on September 13, attended by Princess Hisako of Takamado.
Noh is one of Japan's world-renowned pinnacle performing arts, yet even within Japan, its audience and performance opportunities remain limited. This project aims to combine Noh—rarely seen by the general public—with diverse cutting-edge technologies, realizing new developments for the traditional art form and its application in various modern societal contexts. The performance at the "Dali Exhibition" marked its world premiere.
For the performance, Kanji Shimizu of the Noh troupe Tessen-kai portrayed the spirit of Dali, wearing a new Noh mask created by Ohmaki Seiki, a precision machining company, using a groundbreaking method of high-precision metal machining. This was complemented by visual direction by Seiichi Saito of Rhizomatiks Architecture, a creative collective renowned for projects utilizing cutting-edge media technology. True to the spirit of Dali's lifelong pursuit of blending tradition and innovation, the opening of his exhibition was celebrated with a performance merging traditional performing arts and cutting-edge technology.
As global attention toward Japanese culture continues to grow, refreshing the fixed notion of Noh as lofty and difficult requires not only efforts from the Noh community itself but also the creation of new value through co-creation.
Therefore, the Tech Noh Project aims to engage various companies, organizations, and creators to explore applications including business contexts.
Incidentally, the Dali exhibition features approximately 250 works, including oil paintings, drawings, and objets d'art, by the Spanish genius Salvador Dali, a leading figure of 20th-century art. This is the largest exhibition of Dali's work in Japan in about a decade, featuring important works from Japan alongside pieces from the world's three major Dali collections: the Gala-Salvador Dali Foundation (Spain), the Salvador Dali Museum (USA), and the Reina Sofía National Museum (Spain). It runs until December 12.