Dentsu Inc. and App Annie Release "Japan Game App Market Report" (Part 2)

Dentsu Inc. and App Annie Release "Japan Game App Market Report" (2nd Edition)

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) and ^{App Annie Inc.} (Headquarters: San Francisco; President: Bertrand Schmitt) jointly released the "Japan Game App Market Report (2nd Edition)" today on App Annie's website (https://appannie.com/jp/insights/market-data/the-). President: Bertrand Schmitt) today released the "Japan Game App Market Report" (2nd Edition), a joint study, on App Annie's website ( https://appannie.com/jp/insights/market-data/the-rise-of-tv-advertising-for-mobile-games-in-japan/ ).

This report follows the "Japan Game App Market Report" published in May 2016 and analyzes the effectiveness of TV commercials in promoting game apps within the Japanese market.

The report is available in English and Japanese and can be downloaded for free from the site (Korean and Chinese versions are planned for release soon).

App Annie is a company providing data and insights on apps. Its enterprise service, "App Annie Intelligence," delivers comprehensive and accurate mobile app data to businesses, developers, and investors worldwide. This data includes estimates and forecasts for global top app downloads, revenue, user attributes, and usage patterns.

Going forward, both companies plan to combine their respective expertise to report not only on fundamental information about the Japanese app market but also on marketing trends among app publishers.