Dentsu Inc. Agrees to Acquire 100% Stake in Brazil's Leading Consulting Firm, Cozinh

Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Brazil's Leading Consulting Firm, Cojin

Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609,810,000), has reached an agreement with the shareholders of Cosin & Associados Consultoria e Serviços de Informática S.A. (Headquarters: São Paulo; hereinafter "Cosin"), a leading consulting firm in Brazil, to acquire 100% of its shares. This acquisition aims to strengthen and expand brand commerce in Brazil, the largest advertising market in Latin America. (Headquarters: São Paulo; hereinafter "Cosin") to strengthen and expand its brand commerce capabilities in Brazil, Latin America's largest advertising market.

Founded in 2005 by three individuals who left major consulting firms and financial institutions, Cosin is a consulting company providing business consulting (such as management model development), IT consulting (such as system design and software selection), and project management (such as business transformation programs). Its greatest strength lies in the field of brand commerce.

Brand Commerce refers to business solutions that connect all touchpoints where consumers experience a brand to purchasing, amid the increasing convergence of offline and online channels for buying goods and services.

Kojin primarily serves leading Brazilian retailers and financial institutions in the brand commerce domain, focusing on digital commerce system integration, business and brand transformation consulting, and data-driven marketing. In Brazil, 70% of the top 25 companies by revenue are Kojin clients.

Following the equity acquisition, we will integrate Cosin into the Isobar network, ^{one of} our group's 10 global network ^brands* providing digital services. Under the new brand name "Cosin Linked by Isobar," we will combine Cosin's specialized expertise in business transformation with Isobar's strengths in strategic marketing and technology-driven solutions. This will enable us to contribute to our clients' digital transformation in the digital economy era. Going forward, the company will accelerate its growth strategy in the region by creating synergies through collaboration with its group companies operating in South America.

The impact of this transaction on the consolidated results for the fiscal year ending December 2016 will be minimal.

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*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. overseas operations, conducts business globally centered on 10 global network brands. These 10 brands are Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.

 

【Cosin Company Overview】
Company Name: Cosin & Associados Consultoria e Serviços de Informática S.A.
Headquarters: São Paulo, Brazil
Established: September 2005
Shareholder Structure: After acquisition procedures are completed
Dentsu Inc. Network: 100%
Revenue: 46 million Brazilian Reais (approx. 1.44 billion yen) (Fiscal Year Ended December 2015)
Representative: Arnaldo Cosin (Co-Founder & CEO)
　Alessandro Cosin (Co-Founder & Partner)
　Alexandre Marciano (Co-Founder & Partner)
Number of Employees: 200
Business Description: Provides comprehensive consulting services