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Dentsu Inc. Ventures, a venture fund managed by Dentsu Inc., invested in LiveLike, a U.S. company developing a VR platform for sports viewing.
The text of the Dentsu Inc. news release distributed on September 20 is as follows.
September 20, 2016
Dentsu Inc. Ventures, a venture fund managed by Dentsu Inc., invests in U.S.-based LiveLike, Inc., developer of a VR platform for sports viewing
Dentsu Ventures 1 Global Fund (hereinafter "Dentsu Ventures"), a corporate venture capital fund managed by Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii), has invested in LiveLike Inc. (Headquarters: New York State; Founder and CEO: Andre Lorenceau; hereinafter "LiveLike").
Dentsu Inc. Ventures was established in April 2015 to realize the Dentsu Group's open innovation strategy through investments in ambitious startups creating unseen futures and through collaboration with portfolio companies. It supports businesses and entrepreneurs not only through funding but also by providing solutions and resources unique to the Dentsu Group to address challenges.
LiveLike's platform enables broadcasters and sports teams to deliver live VR content using existing video equipment, eliminating the need for specialized VR filming gear. Using LiveLike's streaming technology, the live streaming app (available for iOS and Android) allows users to enjoy games from VIP seats in a virtual space, view player statistics, and watch gameplay footage from multiple angles. Currently supported headsets include Gear VR and Google Cardboard.
Dentsu Inc. Ventures anticipates that, in the growing sports VR market, collaborating with startups possessing technology like LiveLike's will enable challenges toward new business models, such as creating added value for broadcast content and utilizing VR spaces for marketing.
LiveLike's service concept images and an overview of LiveLike and Dentsu Inc. Ventures are as follows.
＜LiveLike Service Concept Image＞
＜LiveLike Inc. Overview＞
Company Name: LiveLike Inc.
Headquarters: New York City, New York, USA
Representative: Andre Lorenceau (CEO)
Number of Employees: 12
Business Description: Development and provision of live VR streaming technology and services
URL:http://www.livelikevr.com/
<OVERVIEW of Dentsu Ventures>
Name: Dentsu Ventures Global Fund I
Total Fund Size: ¥5 billion
Fund Formation Date: April 2015
Operation Period: Planned for 7 years until March 2022
Investment Regions: Primarily overseas, including Europe, the US, and Asia, with a global investment focus
Investment Stage: Primarily seed/early stage, while also including mid/late stage for a broad, balanced investment approach
Investment Sectors:
(1) Sectors capable of transforming the broader marketing/communications business
(2) Innovative, high-potential new domains, even if not fitting the above
URL:http://dentsu-v.com/
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/0921-009044.html
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