JAPAN HOUSE in Rio Closed to great success

The "Tokyo 2020 JAPAN HOUSE," which promoted Japan and Tokyo during the Rio Olympic and Paralympic Games and was used for Japanese athletes' press conferences, various receptions, and hospitality services for stakeholders, closed on September 18.

The House was established by the Tokyo Organising Committee of the Olympic and Paralympic Games, the Tokyo Metropolitan Government, the Japanese Olympic Committee, and the Japan Disabled Sports Association/Japan Paralympic Committee at the "Cidade das Artes" cultural and arts event hall in the city.

Related article: Rio's "Tokyo 2020 JAPAN HOUSE" Becomes Popular Spot[2016.08.16]

The facility offered visitors a wide range of content through an all-Japan effort, including tourist information on Tokyo and other parts of Japan, introductions to the Tokyo 2020 Games, experience corners for Japanese traditions and culture, and stage events. Visitor numbers surpassed 10,000 just five days after opening.

The final total attendance (including the general public, VIPs, and press) was approximately 82,000 people, significantly exceeding the initial estimate of 23,000. Furthermore, the cumulative number of media interviews related to the House (including medalist press conferences) reached approximately 500 for domestic media and approximately 200 for international media.

The House's public relations office stated in a release, "We were able to promote Tokyo and Japan to Olympic and Paralympic fans worldwide through an all-Japan effort and convey the appeal of the Tokyo 2020 Games to be held four years from now."