Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in U.S. OOH Specialist Advertising Company "C2C Outdoor"
Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609.81 million), has reached an agreement with the shareholders of C2C Media LLC and D1 Ink, Ltd. (both headquartered in New York City; collectively referred to as "C2C Outdoor") to strengthen and expand its OOH (Out-of-Home) business in the United States.
Established in 2007, C2C Outdoor consists of two companies: C2C Media, primarily responsible for OOH media planning and buying, and D1 Ink, which handles print production and management for OOH advertising.
Currently operating out of New York City and Los Angeles, its 15 OOH specialists provide OOH services to major U.S. media agencies while also conducting direct business with advertisers in the apparel, cable/broadcast, and technology industries.
The company was ranked 14th on Crain's list of "New York's Fastest-Growing Companies" in 2012 and was featured as one of Forbes' "Most Promising Companies in the U.S." in 2014.
Following the equity acquisition, we will integrate C2C Outdoor into Posterscope, our U.S. unit specializing in OOH advertising within our group's ten global network brands*. By collaborating with Posterscope and its subsidiary Liveposter, which specializes in digital OOH advertising, C2C Outdoor will serve as a catalyst for further growth and expansion of Posterscope, currently the third-largest player in the U.S. OOH market.
The impact of this transaction on Dentsu's consolidated results for the fiscal year ending December 2016 is expected to be minimal.
※ Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc.'s overseas operations, conducts business globally centered around 10 global network brands. These 10 brands are: Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
【C2C Outdoor Overview】
Company Name: C2C Media LLC and D1 Ink, Ltd.
(Collectively known as: C2C Outdoor)
Headquarters: New York City, USA (shared by both companies)
*Operational base also located in Los Angeles
Established: November 2007
Shareholder Structure: After acquisition procedures are complete
Dentsu Inc. Network: 100%
Revenue: $4.9 million (approx. ¥500 million) (Fiscal Year Ended December 2015)
Representative: Michael Palatnek (CEO)
Number of Employees: 15
Business Description: As an OOH-specialized advertising agency, provides services including OOH media planning and buying, print production, and management
