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"The Charm of 'Analog' – Useful from Casual Chat to Business (?)" Event Held!
The concept for the third special edition of 'DENTSU SOKEN INC. Team B's NEW CONCEPT Collection' is 'Analog-Relax.'
The theme for this third installment is "Analog." Introduced in the January 2016 issue of Forbes JAPAN, this concept is a portmanteau of "analog" and "relax," used as a verb meaning to relax.
Reprinted from the Academy Hills website
Amidst a shift in how we enjoy music—from downloads to streaming—and the fading concept of "owning music," analog records, the ultimate physical content, are somehow expanding their market share.
Furthermore, while technology-driven games utilizing VR and AR, such as Pokémon GO, are creating a global sensation, attendance at the analog game festival "Game Market" has nearly tripled—growing from 400 attendees at its inaugural event in 2000 to 11,000 in spring 2016—clearly indicating a rise in analog game players. Looking globally, attendance at Germany's analog game festival, known as "Essen Spiel" and boasting over 30 years of history, has also surpassed 160,000 and continues to grow.
How should we interpret this intriguing analog phenomenon? Speakers who embody the analog spirit each analyzed the "Analog" phenomenon.
DJ MOODMAN's View on Analog: The Creator of the "Analog" Concept
The first "analog" person is Mr. Toshihide Kimura. He is the creator of the "Anarogu" concept, which combines this event's theme of "analog" with "relaxing." He is a Creative Director at Dentsu Inc., a researcher specializing in Music for DENTSU SOKEN INC. Team B, and also a DJ active under the name MOODMAN.
DJ MOODMAN reportedly uses both analog and digital sources when playing music. He finds interest not only in the difference in sound but also in the difference in their presence – digital enters as information, while analog enters as a work of art. This is why he uses both analog and digital.
While digital life is convenient, he suggests occasionally disconnecting—like skipping the PC on weekends or ignoring social media—to engage with "analog." This stimulates different parts of the mind saturated with digital, often revealing fresh perspectives.
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