[Participants Wanted] Dentsu Inc. Wunderman to Hold "Success Principles" Seminar for BtoB Marketing on November 15

Dentsu Inc. Wunderman will host a seminar titled "Success Principles for B2B Marketing: Achieving Results Through Nurturing Strategy × Inside Sales" (co-hosted by I&D) on November 15th for corporate management planning and marketing personnel. Pre-registration is required; participation is free. Details and registration here.

Despite the long-standing emphasis on improving sales efficiency, many companies still rely heavily on individual sales skills or fail to fully utilize systems introduced for efficiency.

This seminar will introduce specific B2B communication techniques and success stories that drive sales, drawn from the B2B sales support expertise of Dentsu Inc. Wunderman and I&D.

■Program (Titles Omitted)

1st Session
B2B-Specific Marketing Methods and Success Factors
Planning Director, Direct Solutions Department, Dentsu Inc. Wunderman: Sora Ogasawara

In BtoB, capturing customer changes is crucial due to factors like multiple decision-makers complicating the process and personnel changes such as transfers or departures. This session introduces BtoB marketing know-how for success, including customer management methods and communication strategies tailored to customer stages, using case studies.

2nd Session
What Makes Effective Inside Sales for Successful B2B Marketing?
I&D Customer Relations Department Manager Hideki Yahagi

This session introduces five essential preparatory steps for successful inside sales in B2B marketing, along with effective methods for new business development and customer nurturing through inside sales. Drawing from years of experience supporting B2B marketing, we will also share numerous successful case studies demonstrating how sales activities were efficiently guided to closing.

■Seminar Overview
Co-hosted by: Dentsu Inc. Wunderman, I&D
Date: Tuesday, November 15, 2016
Time: 10:00 AM - 12:30 PM (Registration opens at 9:30 AM)
1st Session: 10:00 AM - 11:00 AM
2nd Session: 11:15 AM - 12:10 PM
Q&A: 12:10 PM - 12:30 PM
Venue: Tokyo International Forum, Room G602, 3-5-1 Marunouchi, Chiyoda-ku, Tokyo
Target Audience: Corporate management planning and marketing personnel
Capacity: 60 people (Free of charge, advance registration required; lottery if oversubscribed)
Deadline: Tuesday, November 1, 2016
Details & Registration: http://www.wunderman-d.com/1115/

■Inquiries
Dentsu Inc. Wunderman Seminar Office
Email: wd_seminar@wunderman-d.com
Phone: 03-6430-8010 (Main)