Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Dentsu Inc. and Heibonsha's joint project, the "Beautiful Living Research Institute," released the calendar application "Nara Koyomi / 72 Seasons Nara."
The text of the Dentsu Inc. news release distributed on October 24 is as follows.
October 24, 2016
Dentsu Inc. and Heibonsha Joint Project
"Beautiful Living Research Institute" Releases Calendar Application "Nara Koyomi / 72 Seasons Nara"
― Popular App Customized for Municipalities to Meet Inbound Demand ―
The "Institute for Beautiful Living" *1, a joint project launched in November 2010 by Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) and Heibonsha Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Mito Shimonaka), will begin offering customized versions of its existing popular calendar applications "Kurashi no Koyomi" *2 and "72 Seasons" (English version) ※3 to local governments.
The first release, "Nara Calendar / 72 Seasons Nara" for Nara Prefecture, was launched on October 23.
"Nara Koyomi / 72 Seasons Nara" is an ideal travel companion application, introducing the seasonal charms of Nara in both Japanese and English. It delivers unique "ways to enjoy Nara" for each season—such as its diverse natural landscapes, numerous festivals and events rooted in long-standing history and culture, and seasonal ingredients showcasing the bounty of the land—aligned with Japan's traditional 72 seasonal divisions, updated approximately every five days. It also features "Journeys Through the Seasons" content, suggesting recommended trips tailored to Nara's spring, summer, autumn, and winter. The app is available for free on iOS and Android devices.
The Beautiful Living Research Institute will continue to propose and sell customized content to companies and local governments, responding to the anticipated increase in inbound tourism demand.
＜Overview of the "Nara Koyomi / 72 Seasons Nara" App＞
・App Name: Nara Koyomi / 72 Seasons Nara
・Price: Free
・Supported Languages: Japanese, English (switchable within the same app)
・Platforms: iOS, Android
・How to Get It:
For iOS
https://itunes.apple.com/app/nai-liangkoyomi/id1163139998?ls=1&mt=8
For Android
https://play.google.com/store/apps/details?id=jp.co.heibonsha.app.nara_koyomi
Search for "Nara Koyomi" or "72 Seasons Nara" on the App Store or Google Play and install.
Logo
■Screenshots of the "Nara Koyomi / 72 Seasons Nara" app
When displayed in Japanese
English display
※1 "Institute for Beautiful Ways of Living"
http://www.kurashikata.com/
Launched in November 2010 as a joint project between Dentsu Inc. and Heibonsha. This institute reexamines practices and philosophies long embedded in Japanese daily life, proposing "Beautiful Ways of Living" that resonate in the modern era.
※2 Calendar App "Kurashi no Koyomi"
Released in November 2010. Free for iPhone/iPad/Android devices, with cumulative downloads reaching 379,000 (as of October 11, 2016).
※3 Calendar App "72 Seasons"
Released in December 2015 as the English version of "Kurashi no Koyomi." Free for iPhone/iPad/Android devices, with cumulative downloads reaching 22,000 (as of October 11, 2016).
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