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London International Awards 2016 Held: Kokuyo's "Nameless Paint" Takes Top Prize in Packaging Design Category
The winners of the international advertising award "London International Awards (LIA) 2016" were announced on November 7. Japanese entries achieved a total of 30 awards, led by Kokuyo's "Nameless Paints" (produced by Dentsu Inc.), which won the Grand LIA and Gold Award in the Packaging Design category.
"Nameless Paints" are paints that eliminate fixed notions about colors by not naming them, allowing free expression and enjoyment of "drawing." They suggest that various colors can be created by combining the three primary colors: Cyan, Magenta, and Yellow. They won the Grand Prix at the "Kokuyo Design Award 2012" and were subsequently commercialized.
Additionally, REI's "#OptOutside" campaign won double honors in the Non-Traditional and Integrated categories, while Lockheed Martin's "The Field Trip to Mars" campaign took top prizes in both the Branded Entertainment and New categories, drawing significant attention.
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