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News
Published Date: 2016/12/08

Dentsu Inc. wins "Agency of the Year Japan" at the 57th Clio Awards and the Grand Clio, the highest honor, in the Clio Health category.

The text of the Dentsu Inc. news release distributed on December 8 is as follows.


December 8, 2016

Dentsu Inc. Wins "Agency of the Year Japan" at the 57th Clio Awards and the Grand Clio, the Highest Honor in Clio Health

 

Atthe 57th Clio Awards*1 announced on December 7, Dentsu Inc. won "Agency of the Year Japan" for the second consecutive year in the 2016 "Agency of the Year X Country" category*2, while its overseas subsidiary, Dentsu Taproot, won "Agency of the Year India." Dentsu Inc.'s achievement of winning a total of seven awards—three Gold, two Silver, and two Bronze—in this competition led to its Agency of the Year recognition.

Additionally, Dentsu Inc. won the Grand Clio, the top prize in the Public Relations category of the Clio Health Awards*3 announced on December 5, along with one Gold and two Bronze awards.

Details of Dentsu Inc.'s awards are as follows.

■Clio Awards

 

【Gold】

Brand Design Category
・"Second Life Toys" (Green Ribbon Project Executive Committee)
・"Life is electric" (Panasonic)
・"WORLD TABLE TENNIS CHAMPIONSHIPS 2015" (TV Tokyo)

【Silver】

〈Brand Design Category〉
・"Life is electric" (Panasonic)
・"Another Mountain" (Hideo Yoshida Memorial Foundation/ADMT)

【Bronze】

〈Brand Design Category〉
・"Pure Design" (Hideo Yoshida Memorial Foundation/ADMT)

〈Public Relations Category〉
・"OPEN ROAD PROJECT" (Toyota Motor Corporation)

■Clio Health

 

【Grand Clio (Grand Prize)】

〈Public Relations Category〉
・"Second Life Toys" (Green Ribbon Project Executive Committee)

 【Gold】

 〈Design Category〉
・"Second Life Toys" (Green Ribbon Project Executive Committee)

 [Bronze]

 〈Direct Category〉
・"Second Life Toys" (Green Ribbon Project Executive Committee)

 〈Innovation Category〉
・"Second Life Toys" (Green Ribbon Project Executive Committee)


*1 The Clio Awards, established in 1959, are one of the world's most prestigious international advertising awards. It is awarded to outstanding creative work in the fields of advertising, design, digital, and communications. In addition to awards for individual creative work, awards such as Network of the Year, Agency of the Year, and Production Company of the Year are also given to the agencies that produced the work. URL: http://clios.com/
 
※2 "Agency of the Year X Country" is a new award introduced in 2015, given to the agency with the most wins in the top 15 countries that year.
 
※3 "Clio Health" is an award established in 2009 specializing in the healthcare sector. It recognizes innovative creative work across diverse categories including film, design, and digital.

End


Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/1208-009101.html

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