"Challenging the New Era" Declared at the Advertising Industry Joint New Year's Gathering

The "Joint Advertising Industry New Year's Party," co-hosted by 31 advertising-related organizations, was held on January 6th at the Imperial Hotel Tokyo in Chiyoda Ward, gathering approximately 1,700 attendees.

First, representatives from the co-hosting organizations, including Chairman Akira Ohira of the All Japan Advertising Federation, took the stage and performed the kagami-biraki sake barrel breaking ceremony.

Speaking on behalf of the co-organizers, Chairman Ohira stated, "This year is the Year of the Rooster (Tou), and the One White Water Star (Ippaku Suisei). 'Ting' signifies youth, vigor, and strength. The Rooster in the Chinese zodiac represents a vessel for holding sake, symbolizing the fermentation and maturation of new things. The One White Water Star signifies improved water flow. We can expect revitalization in the economy and the flow of people. The advertising industry wants to challenge this new era through our own efforts. Let's energize society with the innovative power of advertising." He then raised his fist powerfully while shouting "Ei, Ei, O!"

 

＜31 Advertising-Related Organizations＞ ( in no particular order)
All Japan Advertising Federation
Japan Advertisers Association
Japan Newspaper Publishers & Editors Association
National Association of Commercial Broadcasters
Japan Magazine Publishers Association
Japan Magazine Advertisers Association
Japan Advertising Agencies Association
Japan Audit Bureau of Circulations
Japan Advertising Standards Authority
Japan Marketing Association
Japan Marketing Research Association
Japan Public Relations Association
Japan Advertising Content Production Association
Japan Promotional Marketing Association
Japan Advertising Production Association
Japan B to B Advertising Association
IAA Japan International Advertising Association
AC Japan
Advertising Industry Cooperative Association
Newspaper Advertising Association
Tokyo Outdoor Advertising Association
All Japan Commercial Broadcasting Federation
Japan Outdoor Advertising Federation
All Japan Sign Association
Japan Interactive Advertising Association
Japan Community Newspaper Association
Satellite Broadcasting Association
Advertising Review Association
Japan Railway Advertising Association
Japan Newspaper Insert Advertising Association
Japan Event Industry Promotion Association