On January 3rd, the U.S. advertising industry magazine MediaPost announced its 2016 "Agency of the Year" awards. Dentsu Inc. Aegis Network (DAN) was honored as the "Media Agency Holding Company of the Year."
This award recognizes agencies, advertisers, suppliers, and executives who have made outstanding contributions to the U.S. advertising industry that year.
DAN was recognized for strategically expanding its network by acquiring Markle, one of the largest independent data marketing companies in the U.S., and Acordant Media, a U.S. audience data management company, to leverage data globally.
The awards ceremony will be held in New York on January 25.
