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Tokyo 2020 Official Original Merchandise Launch of "Japan Premium" Crafted by Traditional Craftsmen (Making-of Movie Available)
The Tokyo Organising Committee of the Olympic and Paralympic Games launched sales of the Tokyo 2020 Official Original Merchandise "Japan Premium" on January 11th. This collection reflects Japan's world-renowned technology and culture, spanning from traditional crafts to cutting-edge technology. It is available for purchase at the Tokyo 2020 Official Online Shop.
(Photos and videos provided by the Organizing Committee)
The first release features four products: the "Tokyo Somekomon Furoshiki Cloth" and the "Yokohama Natsusen Tote Bag," each adorned with the respective Tokyo Olympic and Paralympic emblems.
The product designs were created by Mr. Asao Tokolo, the designer of the Games' emblems.
The furoshiki cloth is a silk wrapping cloth crafted by traditional Tokyo Somekomon artisan Atsushi Tomita in his workshop, which has been operating for 130 years since the early Meiji period. The pattern, meticulously stenciled using skilled techniques, is beautiful, and the high-quality silk provides an excellent texture. Besides as a furoshiki, it can also be used as a tablecloth, scarf, stole, or neckchief.
Size: 70cm × 70cm
This cotton tote bag features a vivid pattern created using the renowned "Yokohama Nassen" dyeing technique, celebrated for its delicate craftsmanship. It embodies the essence of Yokohama Nassen—a simple, sophisticated, and easy-to-use "Japanese aesthetic" that fits perfectly with modern lifestyles.
Tokyo 2020 Official Online Shop:
https://tokyo2020shop.jp/
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