au Presentation 2017 Spring "This year will be a challenging one!" The two "Santaro" actors also made an appearance.

At the outset, President Takashi Tanaka took the stage and stated, "This year, we want to make it a challenging year with the theme 'Let's give it a try,'" before beginning the presentation.

The first introduction was the "Student Discount." Considering survey results on smartphone data usage patterns, new subscribers will be offered step-based pricing plans tailored to data consumption levels: Light Users, Heavy Users, and age-specific tiers (under 18 and under 25). KDDI confidently presented this as "au's Student Discount Paradise," stating it "has ventured into the realm of budget smartphones."

Student Discount Heaven also includes discounts on "au Smart Pass Premium," which offers repair cost coverage and data recovery support, and "Uta Pass," providing unlimited J-POP streaming. He particularly emphasized the expansion of "au Everyday" within the Premium service, which offers "great deals" across various industries, as a key highlight.

For new devices, they introduced the "Torque," the toughest rugged phone for outdoor enthusiasts, and the "Laffle," which can be washed with soap bubbles. Regarding "Cure Station," which allows users to store smartphone and PC data and access it remotely anytime, he stated, "It's like installing a cloud data center in your own room. It could become a hit product."

Finally, the company announced its aim to become a life design enterprise by strengthening its shopping services. It will integrate "au Shopping Mall" and "DeNA Shopping" services, launching "Wowma!" on January 30th. Wowma! will offer over 20 million items spanning fashion, cosmetics, gourmet foods, and daily necessities.

Kenta appeared on stage in his commercial costume and engaged in a talk with President Tanaka. Reflecting on 2016, the two said, "It got livelier with new characters joining. We're looking forward to more," and "We were surprised and delighted by the huge response to the song we sang in the commercial." Matsuda praised Kiritani for singing the commercial song "The Voice of the Sea" on the Kohaku Uta Gassen, saying, "It was so cool, I clapped in front of the TV."

Regarding the "Spring Door: Let's Try It" episode aired after New Year's, Matsuda revealed he learned iaido sword techniques in just one day before filming. Kiritani smiled as he recalled riding a giant octopus into the sky and holding hands with Princess Otohime on the beach, his excitement palpable, hinting at the potential development of their relationship. For 2017, Matsuda's "thing he wants to try" is backcountry skiing in Alaska, a dream he's had for five years. Kiritani answered, "I want to camp and just relax, doing nothing." Since Matsuda is an advanced skier, Kiritani wished, "I hope he shows off his skills in the commercial."

Regarding the new student discount commercial "Ura-chan's Law," Matsuda shared about his student life: "During my studies in the UK, I focused solely on language learning." In contrast, Kiritani made the audience laugh by saying, "Being a show-off Kansai native, I just did silly things to make people laugh."

The new commercial depicts Ura-chan noticing gravity after seeing an apple fall from a tree. Matsuda commented, "Ura-chan and genius are separated by a paper-thin line. Please look forward to future developments alongside au's student discount." President Tanaka concluded, "We kindly ask for your support for the service we are now ready to offer."