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Dentsu Inc. agrees to acquire 100% of Blue Infinity, a leading Swiss digital transformation player with strengths in brand commerce.
The text of the Dentsu Inc. news release distributed on January 16 is as follows.
January 16, 2017
Dentsu Inc. Reaches Agreement to Acquire 100% of Shares in Blue Infinity, a Leading Swiss Digital Transformation Player with Strength in Brand Commerce
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Nao Ishii; Capital: ¥74,609.81 million) of Dentsu Inc. has reached an agreement with the shareholders of blue-infinity (Switzerland) SA (Headquarters: Geneva, Switzerland; CEO: Christophe Martin; hereinafter "blue-infinity"), a leading Swiss digital transformation player with strengths in the brand commerce domain, to acquire 100% of its shares.
Brand commerce is a business solution that seamlessly integrates online and offline channels, unifying the customer's brand experience and purchasing.
Founded in Switzerland in 2001, blue-infinity has grown into a company with seven offices across five countries and over 500 experts. Its business domains span digital transformation, digital marketing, CRM, e-commerce, and creative/UX (user experience). Through partnerships with companies such as Salesforce, Microsoft, and Apple, Blue Infinity provides high-quality services to over 100 leading companies in industries including retail, finance, and pharmaceuticals. The company has also won numerous awards at international advertising festivals.
Specific capabilities include:
System integration and technology/software development for e-commerce, content, marketing, and data platforms.
Consulting in business transformation, including strategy development for business model and process re-examination, new product/brand development, and providing omnichannel solutions.
Consistent experience design across all brand-consumer touchpoints (including creative and user experience).
Leveraging data to enhance conversion (purchase performance) and engagement (brand involvement) throughout the consumer journey across various devices and channels.
Following the acquisition, we will integrate Blue Infinity into the Isobar network, one of our group's 10 global network brands* providing digital services. This will accelerate our growth strategy by enhancing the presence and expertise of the globally expanding Isobar network.
The impact of this transaction on our consolidated results for the fiscal year ending December 2017 will be minimal.
*Dentsu Inc. Aegis Network (London), which oversees Dentsu Inc. Aegis' overseas operations, conducts business globally centered on ten global network brands. These ten brands are Carat, Dentsu (Dentsu Brand Agencies), Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum.
【blue-infinity Overview】
Company Name: blue-infinity (Switzerland) SA
Headquarters: Geneva, Switzerland
*Also has offices in Portugal, Czech Republic, Hong Kong, and the United States
Established: June 2001
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network following share acquisition
Revenue: CHF 58.54 million (approx. ¥6.66 billion) (Fiscal Year Ended December 2015)
Representative: Christophe Martin (CEO)
Number of Employees: Over 500
Business Activities: Provides services encompassing digital transformation, digital marketing, CRM, e-commerce, and creative/UX (user experience)
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0116-009131.html
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