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Call for Entries Open for the 70th 'Dentsu Inc. Advertising Award' Logo Mark Also Refreshed
Entries for the 70th Dentsu Inc. Advertising Awards opened on March 1 (deadline: April 3; *Tokyo region first-half TV ads only: deadline March 17, 5:00 PM).
Established in 1947 to elevate the social and cultural standards of the advertising industry, this is Japan's oldest comprehensive advertising award. Winners include the Grand Prix, Dentsu Inc. Special Awards, category-specific Grand Prix, Excellence Awards, and Regional Awards.
[Eligible Works] Advertising works implemented between April 1, 2016, and March 31, 2017
[Entry Categories] Newspaper Advertising | Magazine Advertising | Radio Advertising | Television Advertising | OOH Media Advertising | Digital Media Advertising | Activation Planning | Innovative Approach
The main revision point this year is the establishment of a new "Inbound Advertising" category, accepting advertisements aimed at attracting visitors, regardless of domestic or international focus. Consequently, while the award has long been limited to "Domestic Advertising," the "Global Advertising" category is now open for submissions in the two planning categories: "Activation Planning" and "Innovative Approach."
Furthermore, marking its 70th anniversary, the purpose and significance of the Dentsu Advertising Awards has been clarified as "expanding the paths for solving advertisers' challenges by honoring them." The logo mark, developed for the first time in 40 years, symbolizes the evolving award by depicting a collection of lights, representing advertisers' intentions and activities.
For details, visit the Advertising Dentsu Inc. Awards website ( https://adawards.dentsu.jp/ ).
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