The 13th AC Japan Advertising Student Awards Announced Numerous outstanding entries also in the newly established newspaper advertising category

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AC Japan held the award ceremony for the 13th AC Japan Advertising Student Awards (sponsored by BS Nippon, BS Asahi, BS-TBS, BS Japan, BS Fuji, WOWOW, BS11, BS12〈TwellV〉, Dlife, The Asahi Shimbun, Mainichi Newspapers, The Yomiuri Shimbun, Nikkei Inc., and Sankei Shimbun) on March 10 at Dentsu Inc. Hall in Minato Ward, Tokyo.

Starting this year, a newspaper advertising category was added alongside the TV commercial category. Consequently, the name was changed to the "Advertising Student Awards." Entries reached 186 works from 31 schools for the TV commercial category and 168 works from 11 schools for the newspaper advertising category.

At the outset, Executive Director Yuji Kano explained the award's purpose: "It aims to deepen the younger generation, who will shape Japan's future, in their understanding of public service advertising and foster a sense of public responsibility through advertising production." He added, "Amidst the diversification of media and communication methods and the dominance of digital media, I urge you students to pay even greater attention to newspaper media and unleash your outstanding creativity."

■ Television Commercial Category

One Grand Prix and one Runner-up Grand Prix (BS Commercial Broadcaster Award) were selected, along with four Special Jury Awards, seventeen Excellence Awards, and twenty Encouragement Awards.

BS Japan President Ichiro Ishikawa stated, "The Grand Prix work made me reflect on my own student days and felt heart-wrenching. The number of entries was the highest ever, with themes ranging widely from 'LGBT' and 'human rights' to 'bullying'. I was reassured to see that social awareness is shared equally by students and different generations. I hope everyone who didn't win this time will continue to submit entries." Both the Grand Prize and Runner-up Prize winning works will be broadcast periodically over the next year starting in July on the nine supporting BS commercial stations.

・Grand Prize: "3809 Yen" Osaka University of Arts Theme: Gratitude to Parents

〈Concept〉University tuition is approximately ¥3,809 per class. That money comes from our parents working hard. We students forget this and easily skip classes. Let's remember our gratitude to our parents and take classes seriously.

・Runner-up Grand Prix BS Commercial Broadcaster Award "The Chicken's Life" Kyoto Seika University Theme: Food Waste

〈Concept〉In our affluent modern society, vast amounts of food are discarded daily. This work depicts creatures born to become food, only to be left uneaten and discarded. We want people to recognize the cruelty of food waste.

■ Newspaper Advertising Category

One Grand Prix and one Runner-up Grand Prix were selected, along with three Judges' Special Awards, nine Excellence Awards, and fourteen Encouragement Awards.

Yozo Matsuda, Managing Director of the Yomiuri Shimbun Tokyo Headquarters, stated, "We were concerned about this new category, but we were delighted to see such outstanding entries despite the high level of skill required in graphics, headlines, and body copy. We felt that the student generation also understands the mission of newspaper advertising. We hope they will continue to challenge themselves with newspaper advertising, the foundation of advertising, and soar into the future." Both the Grand Prix and Runner-up Prize winning works will be published several times over a one-year period starting in July in the five sponsoring newspapers.

Grand Prix: "Stray Cat Crane" Kyoto University of Art and Design
Theme: Animal Abuse

〈Concept〉As the variety of pets increases, so does the number of people who carelessly acquire them. Many abandon their pets when they can no longer care for them, or simply stop looking after them. If you keep a living creature, you must be prepared for the responsibility.

Runner-up Prize "What Remains Unchanged" Kyoto University of Art and Design
Theme: Dementia

〈Concept Intention〉Forgetting memories of oneself or one's name due to dementia is devastating. Caregiving is demanding, but raising children must have been equally challenging for parents. Let us not forget that.

Selection Committee Chair Toshiharu Ishii (Asatsu-DK) commented: "I was amazed by the diversity of the entries' themes. Answers cannot be born without questions. Before posing questions, it's vital to ponder and imagine. And someday, please use your power to find the right answers that will become commonplace. Please create a beautiful world. This time, the judging was truly exciting."

AC Japan Official Website: https://www.ad-c.or.jp/

Executive Director Kano and the representatives of the "Grand Prix" and "Runner-up" awards from both divisions

The 13th AC Japan Advertising Student Awards Announced Numerous outstanding entries also in the newly established newspaper advertising category

■ Television Commercial Category

■ Newspaper Advertising Category

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