Panasonic and "GO ON" Collaboration Wins Milan Design Week's "Best Storytelling Award"
Panasonic exhibited at the world's largest design event, "Salone del Mobile 2017," held in Milan, Italy, from April 4 to 9, and won the "Best Storytelling Award."
The company collaborated with "GO ON," a young unit carrying on Kyoto's traditional crafts, to exhibit a new prototype of craft home appliances. Under the concept "Electronics Meets Crafts:," they showcased products that resonate with the senses and memories, integrating technologies like IH, both as part of the regular exhibition and in the form of an installation.
The exhibited work was first unveiled in Kyoto in September 2016, garnering significant attention. At this year's Salone del Mobile, the company further communicated "Electronics Meets Crafts:" to the world by adding spatial design that accentuated the sensibilities and aesthetic awareness shared by both parties.
The "Best Storytelling Award" recognizes the most message-driven work among seven categories. It was selected from approximately 2,000 exhibiting companies.
Milan Design Week 2017: Panasonic Installation Highlights
https://channel.panasonic.com/jp/contents/20443/
Related Article:Kyoto's Plan to Create the Future with Japanese Tradition[2017.03.10]
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