Dentsu Inc. and Agregate Launch "Testmin," a Test Marketing Service for Regional Products
The text of the Dentsu Inc. news release distributed on May 1 is as follows.
May 1, 2017
Dentsu Inc. and Agregate Launch "Testmin," a Test Marketing Service for Regional Products
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) and Aggregate Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Katsunori Sakin), which operates Shunpachi Seikaten and other businesses, will jointly launch "Testmin," a test marketing service that verifies and improves the acceptance of regional agricultural products and their processed foods in the Tokyo metropolitan area.
This service aims to sell regional products (agricultural produce) in the Tokyo metropolitan area, enhance their value, increase profits for regional businesses, and ultimately revitalize local areas. Specifically, it will provide insights for optimizing product planning, pricing, logistics, and promotional activities for regional products. This support will be delivered through face-to-face sales and in-store events at Shunpachi produce stores located in areas where Tokyo's high-sensitivity lifestyle demographic resides (such as Shirokanedai, Mita, and Gotanda). The service will aid in creating high-value-added products that sell well.
Dentsu Inc. will also explore the potential for test marketing of seafood products as part of future developments.
■Service Flow Concept Diagram 
■Test Marketing at Stores - Concept 
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