[Participants Wanted] Corporate Seminar: "Data Analysis Utilization and Practical Examples You Can't Afford to Miss"

Dentsu Inc. Wunderman and Cyber Communications will hold a seminar titled "Data Analysis Utilization and Practical Examples You Can't Afford to Miss" for corporate management planning and marketing personnel on June 20th at the Cyber Communications 5th Floor Seminar Room, Tsukiji Shochiku Building, Chuo-ku, Tokyo. Apply here.

Companies accumulate diverse data types: customer attribute data, purchase data, web access data, call log data, and more. In today's increasingly digital world, the effective analysis and utilization of this data determines the success or failure of marketing activities.

However, many express concerns such as "We have the data, but we don't know how to specifically translate it into actionable strategies" or "We don't know how to actually use the analysis tools we've implemented."

This seminar will introduce, through case studies, what kind of data analysis can be effectively utilized for marketing activities and how to effectively apply the results of that analysis to strategies.

● Session 1
"Practical Application! How to Leverage Communication Strategies Based on Data Analysis"
Speaker: Mr. Teruaki Otsuki, General Manager, Direct Solutions Division 1, Dentsu Inc. Wunderman

 

●2nd Session
"Practical Data Mining: Using SPSS Modeler"
Speaker: Mr. Yuki Ito, Analyst, Sales Division, Cyber Communications

 

A session by Mr. Ito, who has handled big data analysis at Cyber Communications, including projects integrating purchasing data and access logs for mail-order companies. He will introduce practical steps for discovering and extracting marketing challenges using big data and connecting them to actionable measures, featuring a live demonstration of "SPSS Modeler."