The video depicts a day in the life of an ordinary office worker father and portrays his struggles with "parent-child relationships, bonds, and child-rearing" within his uneventful daily routine.
Raised by a stubborn father, the protagonist has become a "kind, family-oriented father." His son's birthday triggers the question: "Is it okay to stay this way, to stay this kind of father?" Carrying these feelings, he takes a bath and prepares to face another day. The catchphrase "Let's wash it away." is a message of support for fathers like the protagonist who struggle with parenting yet persevere daily. Precisely because the story unfolds without dramatic events, it deeply prompts reflection on what "fatherhood" means in modern times.
Official Site: http://www.cow-soap.co.jp/