Special Exhibition at Ad Museum Tokyo "The Beautiful Blacklist Exhibition — 50 Years of the UK D&AD Awards" Now Open

The special exhibition "The Beautiful Blacklist: 50 Years of the UK D&AD Awards" (organized by the Hideo Yoshida Memorial Foundation/D&AD) is being held at the Ad Museum Tokyo in Shiodome (until January 19, 2014).

The D&AD Awards, established in 1963 by the UK-based "D&AD," are an international advertising prize. Known for their rigorous judging and difficulty in winning, they are prestigious awards for design and advertising. The symbol of the award is the "Yellow Pencil," while the highest honor, the "Black Pencil," has been awarded only to creative work that surprises people, sparks debate, and pioneers a new era.

This special exhibition commemorates the award's 50th anniversary, showcasing all Black Pencil winning works alongside selections made by 50 former D&AD presidents. It traces D&AD's enduring influence on the creative world while introducing the latest 2013 award-winning pieces.

The poster features a black whale motif accompanied by the copy: "Design intends to save the world."

 

　＜Major Exhibits＞

　　①Year Awarded　②Work Title　③Advertiser　④Production Company

 

①1968
②The Middle Age of Jackie Kennedy-and YOU
③The Sunday Times Magazine
④Times Newspapers

①2008
②Uniqlock
③Uniqlo
④Projector

①2013
②Dumb Ways to Die
③Melbourne Rail
④McCann Erickson Melbourne

①2013
②Olympic Cauldron
③London Organising Committee of the Olympic Games and Paralympic Games
④Heatherwick Studio