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Published Date: 2013/12/04
US★ Make the Homecoming Rush Fun! Baggage Claim Transforms into a Casino?
To entertain weary airport passengers during the Thanksgiving travel rush, U.S. apparel retailer Zappos.com launched a clever promotion.
At Houston's George Bush Intercontinental Airport, the company transformed the baggage claim carousel into a roulette wheel. Passengers won prizes based on where their suitcases or other luggage landed.
Details at AdAge→http://bit.ly/1cgxYXk
Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game
Brand Makes Sure Thanksgiving Travel Doesn't Totally Suck for One of Its Biggest Markets
Published: November 27, 2013
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